Pricing
Start free. Grow when they come back.
Every plan is the full product — surveys, rewards, your customer list, insights. Plans grow with your customer list, so you only pay more when Custly is clearly working.
Free
$0 forever
Everything you need to start knowing your customers.
- Unlimited surveys, QR codes & responses
- Your full customer list & insights
- Rewards delivered by email — included
- Try the full text-message experience on your own phone
Starter
$29 per month
Reward your customers by text message.
- Everything in Free
- Rewards by SMS — 500 texts a month included
- Up to 100 customer profiles
- Automatic “come back soon” messages
Grow
$79+ per month
For a growing list of regulars.
- Everything in Starter
- 5,000–10,000 texts a month included
- Up to 2,000 customer profiles
- Priority help from a real person
Send more texts than your plan includes? Extra messages cost what the phone networks charge us, plus 20%. That's the whole pricing model — no surprises, no “call us for a quote”.
Questions owners actually ask
Do my customers need to download anything?
No. They point their phone camera at your QR code and the survey opens in the browser. No app, no account, no password.
How long does setup take?
Most owners are live in 5–10 minutes: create your survey, print the QR code, put it on the counter. If you can post on Facebook, you can set up Custly.
What's really included in the free plan?
The full product: unlimited surveys and responses, your whole customer list, and rewards delivered by email. Text-message rewards are what paid plans add — and you can send the full SMS experience to your own phone first, so you know exactly what your customers will get before you pay anything.
What do text messages really cost?
Every plan includes a monthly batch of texts. If you go over, extra messages cost what the phone networks charge us plus 20% — usually about a cent or two per text. We publish this because we'd rather you trust the math than wonder about it.
Is my customers' data safe?
Yes. Your customers can see and delete their own data anytime through a privacy page we set up for your business, and every message has a one-tap opt-out. Their data belongs to you and them — we never sell it.
Ready to meet your regulars?
Start free — no credit card. Your first survey can be live before the lunch rush.